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Case Study / HVAC Repair SEO
From zero rankings to 19 page-one keywords
A heating and air conditioning repair company came to us with almost no online presence and zero keywords ranking on page one of major search engines.
Over two years of local SEO work, it built a page-one presence of 19 keywords. Here is what we did, and what it produced.
Page-one keywords
Measured over two years
Timeframe
From no page-one presence at all
Organic sessions
2,607 visits in the month measured
The context
The starting point
A heating and air conditioning repair company with almost no online presence at all.
Zero page-one keywords is a standing start. Every search for HVAC repair in the area was answered by somebody else.
The problem
Zero keywords on page one
Across the major search engines, no search term placed the company on the first page. There was almost no online footprint to build on.
The goal
A page-one presence worth having
The work set out to put the company in front of people searching for heating and air conditioning repair, starting from nothing.
What we did
Four workstreams, run together
Four pieces of work, run together across the campaign. Each one reinforced the others.
Keyword research
Extensive research into how customers actually search for HVAC repair, then the plan was built around those real phrases.
On-page and off-page SEO
On-page work covers what sits on the site: page titles, headings, service pages, internal links. Off-page covers signals from other websites. Both pointed at the targeted keyword terms.
NAP consistency audit
NAP means name, address, and phone number. We audited and corrected those details across Google Business Profile and Bing Local.
SEO-friendly content
We developed and distributed content built around the target keywords, so the services on offer had a clear reason to rank.
The timeline
Page-one keyword growth
First-page rankings on the major search engines, measured from the start of the campaign.
Starting from zero, growth is measured in keywords gained rather than as a percentage: a percentage increase from a base of zero has no defined value. Bar heights are proportional to the keyword counts.
The starting position
Everything here was built from a standing start
The company had almost no online footprint and not a single keyword on page one when the work began.
Two years later it held 19. Every one of those rankings was created rather than improved, which is why the timeline is longer than a campaign that starts with something to build on.
The month measured
Traffic in the month measured
Site performance in the month measured, compared with the previous period.
These are modest percentages on a small base, which is what growth looks like for a company that had almost no online footprint before this work started.
The takeaway
Why this worked
Research came first
The campaign was built around how customers actually search for HVAC repair. Nothing was built on a guess.
Listings had to match
Google Business Profile and Bing Local both carry the company name, address, and phone number. When those records disagree, search engines lose confidence. For a company with no other signals to lean on, getting them right mattered more than usual.
FAQ
Frequently asked questions
How long does SEO take for an HVAC company?
Was any of this paid advertising?
What does starting from zero actually mean?
Why does NAP cleanup matter for an HVAC company?
Will my company get the same results?
Next step
Ready for results like this?
Contact Polaris Marketing Solutions to talk about your SEO strategy. We will look at where you rank now and what it would take to move.