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Case Study / Lawn Care SEO
From zero to all 10 target keywords on page one
A lawn care services company came to us with some online presence but zero keywords ranking on page one of major search engines, out of 10 they wanted to target.
Over one year of local SEO work, every single one of those 10 target keywords ended up on page one. Here is what we did.
Target keywords
Every target keyword on page one
Coverage
Of the 10 keywords the company set out to win
Organic sessions
540 visits in the month measured
The context
The starting point
A lawn care services company with some online presence, but none of it landing on page one for the work it wanted.
The company had picked 10 keywords it wanted to win. At the start it ranked on page one for none of them.
The problem
Zero of ten target keywords
The company had identified the 10 search terms that mattered to its business. None of them placed it on the first page of the major search engines.
The goal
All ten target keywords on page one
A clearly defined goal, which made this campaign unusually easy to measure: either a target keyword reached page one or it did not.
What we did
Four workstreams, run together
Four pieces of work, run together across the campaign. Each one reinforced the others.
Keyword research
Extensive research into how customers actually search for lawn care services, which sharpened the 10 target terms the company had already identified.
On-page and off-page SEO
On-page work covers what sits on the site: page titles, headings, service pages, internal links. Off-page covers signals from other websites. Both pointed at the targeted keyword terms.
NAP consistency audit
NAP means name, address, and phone number. We audited and corrected those details across Google Business Profile and Bing Local.
SEO-friendly content
We developed and distributed content built around the target keywords, so each of the 10 terms had a page worth ranking.
The timeline
Target keywords reaching page one
Of the 10 keywords the company set out to win, measured from the start of the campaign.
Because the target list was fixed at 10 keywords, progress reads as a share of the goal rather than as a growth percentage. Bar heights are proportional to the counts.
The result
Every target keyword ended up on page one
The company set out to rank for 10 specific keywords. Within a year all 10 of them were on the first page of the major search engines.
A fixed target list makes a campaign honest. There is no room to move the goalposts when the goal was written down at the start.
The month measured
Traffic in the month measured
Site performance in the month measured, compared with the previous period.
The takeaway
Why this worked
The target was fixed at the start
Ten keywords, named before the work began. That made progress unarguable at every check-in, and it kept the campaign focused on terms the company actually wanted.
Research sharpened the list
Keyword research confirmed how customers really search for lawn care, so the effort went into the phrasing people use rather than the phrasing the business assumed.
FAQ
Frequently asked questions
How long does SEO take for a lawn care company?
Was any of this paid advertising?
What does 10 of 10 mean?
Why does NAP cleanup matter for a lawn care business?
Will my company get the same results?
Next step
Ready for results like this?
Contact Polaris Marketing Solutions to talk about your SEO strategy. We will look at where you rank now and what it would take to move.