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Case Study / Dental Clinic SEO
From 24 keywords to 933 in one year
A dental clinic came to us with a minimal online presence and just 24 keywords ranking on page one of major search engines. They wanted to grow their patient base through organic search.
Over one year of local SEO work, that number grew to 933 page-one keywords. Here is what we did, and what it produced.
Page-one keywords
Measured over one year
Growth
Increase in first-page rankings
Organic sessions
45,479 visits over the final six months
The context
The starting point
A dental clinic with a minimal online presence, and a patient base that could only grow as fast as word of mouth allowed.
Twenty-four page-one keywords is a narrow foothold. Most people searching for a dentist were finding somebody else.
The problem
Twenty-four keywords on page one
Across the major search engines, only 24 search terms placed the clinic on the first page, on top of a minimal online presence overall.
The goal
Grow the patient base through organic search
The clinic wanted new patients arriving through search rather than through advertising spend.
What we did
Five workstreams, run together
Five pieces of work, run together across the campaign. Each one reinforced the others.
Keyword research
Extensive research into how patients actually search for dental care, then the plan was built around those real phrases.
On-page and off-page SEO
On-page work covers what sits on the site: page titles, headings, service pages, internal links. Off-page covers signals from other websites. Both pointed at the targeted keyword terms.
NAP consistency audit
NAP means name, address, and phone number. We audited and corrected those details across Google Business Profile and Bing Local.
SEO-friendly content
We developed and distributed content built around the target keywords, so every service the clinic offered had a reason to rank.
Video content
We created and distributed video content about the practice, giving patients a way to see the clinic before booking.
The timeline
Page-one keyword growth
First-page rankings on the major search engines, measured from the start of the campaign.
Growth compounded through the year because every task in the campaign pointed at the same researched terms. Bar heights are proportional to the keyword counts.
The headline number
From a narrow foothold to broad first-page coverage
The clinic started with 24 keywords on page one. Within a year it held 933, an increase of 3,787%.
That breadth is what turns search into a steady source of new patients rather than an occasional one.
The final six months
Traffic over the final six months
Site performance during the last six months of the campaign, compared with the previous period.
The takeaway
Why this worked
Research came first
The campaign was built around how patients actually search for dental care. Nothing was built on a guess.
Content and video worked together
Written content gave the target keywords somewhere to rank. Video gave prospective patients a look at the practice itself, which written pages alone cannot do.
FAQ
Frequently asked questions
How long does SEO take for a dental practice?
Was any of this paid advertising?
Why does NAP cleanup matter for a dental clinic?
What was measured here?
Will my practice get the same results?
Next step
Ready for results like this?
Contact Polaris Marketing Solutions to talk about your SEO strategy. We will look at where you rank now and what it would take to move.